Every Door Direct Mail (EDDM) is a great addition to anyone’s marketing strategy. Basically, we mail an over-sized or unique sized piece of mail to an entire area. USPS has an EDDM mapping tool to find your perfect market, while taking income, age, and household size into consideration. We use this tool to select an entire area, either of residents only or businesses and residents, without an expensive mailing list. That’s right, no names or specific addresses are needed. The high density means you get a huge postage discount and this strategy allows you to capture new audiences and grow your business.